the teaching plan insisted on functional craftsmanship in every field, with a concentration on the industrial problems of mechanical mass production. Bauhaus style was characterized by economy of method, a severe geometry of form, and design that took into account the nature of the materials employed.
Bauhaus Style
-notable for its marriage of type and photography
-started during after ww1 when typography was introduced to the Bauhaus school's curriculum

• Geometric
• Functional—As in “Fitness of
Purpose”
• Asymmetry
• Rectangular Grid Structures
• Decorations Limited to Heavy Rules,
Rectangles, Circles
• Photography and Montage instead
of Realistic Drawing
• San Serif Typefaces
• Did not distinguish between upper
and lower case.
• Influenced by De Stijl and
Constructivism
• Use of primary color
• Simple optical forms
as spoken. to find out , what are the fonts that have evolved from New Typography & its application in contemporary context, particularly in advertising.
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